Effective financial management.
Stockholm-based accounting firm Alium believes in creating value for their clients through effective and structured financial management. Despite a great reputation, their current brand did not live up to this aim. The brand identity and communication failed to reflect their premium offer, creating an incoherent and forgettable brand.
The solution was a comprehensive brand overhaul encompassing new brand identity, new brand strategy, updated messaging and photographic style, all applied and delivered as a new website and refreshed social media.
The new distinctive visual identity was centred around a simple but playful symbol of three growing circles. The new symbol was inspired by coins, the abacus calculating tool, and financial growth. This language was then expanded into a set of playful icons in combination with a sophisticated colour palette and refined typography.
The result is coherent and distinctive brand that aligns with Alium’s positioning and strategy, creating a brand that resonates with their target audience and stands out from competitors.
Client
Alium
Year
2022
Deliverables
Art Direction
Brand Guidelines
Brand Identity
Brand Strategy
Copywriting
Digital Design
Logo Design
Photography
Social Media
Sector
Finance
Strategy & Copywriting
Mikael Friberg
Motion Design
Mitchell Gillies
Typefaces
Söhne