Invest in everyone’s future.

Humle needed to attract the socially conscious investor. Therefore we decided to go against the usually conservative and traditional visual world of finance, and instead create an exciting brand that could appeal to audiences outside of finance.

The result is an identity that can act as a signifier for sustainability and positive growth. The flower symbol takes its inspiration from the name, Humle means hops in Swedish. The project included brand strategy, brand identity, brand guidelines, photography, and implementation support.