Where great design is always trending.

Royal Design was founded in 1999 and has grown into a leading name in Nordic home décor, offering over 45,000 products across 14 markets. However, they felt their existing brand was holding them back from further growth. In the face of increased competition, they needed a brand that could support continued expansion and appeal to both men and women. Their goal was to transition from a price-driven retailer to an inspiring destination for home interior design, which required moving away from a generic design expression and establishing a dynamic, distinctive, and premium brand.

The solution was a complete transformation of Royal Design’s visual identity that embraces the "Royal" in the brand's name. The new visual language strikes a balance between exclusivity and inclusivity, ensuring the brand feels both premium and accessible to a broad audience.

The new uppercase logotype blends modern and traditional typography, reflecting the brand’s timeless appeal and contemporary positioning. The accompanying monogram symbolizes the brand’s commitment to quality and service, offering an instantly recognizable mark of distinction.